India’s most well-known e-com platform approached us to recreate their delivery boxes. It was an extremely fun and challenging project. Because all of us enjoy receiving the stuff we order on Flipkart. What if we make their packaging just as delightful.

So we created illustrations that reflected the slices of everyday life in India. And how these boxes fit into their lives. So we showed kids playing cricket with the boxes as stumps, others using the boxes as tables to place their laptops, toddlers dragging each other in the boxes and lots more. All of these illustrations were created in blue, the brand colour of Flipkart. It was a ‘celebration of Flipkart in every heart!’