Iris Fragrances is part of Ripple fragrances and they make a whole range of lifestyle fragrance products like vapourisers, reed diffusers, potpourris, scented candles, etc.

With the rise in disposable income, lifestyle products were witnessing an upsurge in demand. Home decor & accents were especially benefiting from this trend. IRIS from Ripple Fragrances was an early entrant in this segment and wanted to be poised for growth.

The products added a dash of colour, an aura and of course great fragrance to any space. The brand logo is a minimalistic treatment of a butterfly. The inspiration came from the fact that butterflies are great judges of fragrances. The packaging reflects the natural, aromatic ingredients used to make the Iris products. With the colours being bright and flowery.