Visual Equity

In a world that is inundated with sameness, how do you create a brand that is effortlessly recognizable? Moreover, how do you design a brand so it remains open to evolution? Which means, whatever we design must not only become iconic in today’s times but must also be dynamic enough to accept the changes that keep occurring around us.

We resolve this dichotomy by helping design the Key Visual Equity for the brand. Whether it is the brand’s identity or its packaging, this Visual Equity serves as a mental shortcut to what the brand represents. A key Brand Asset. Around which we design the multiple layers of identity that speak for the brand. So you have an iconic, quickly recognizable visual identity. While the process to arrive at the design might seem quite intense, the outcome always appears to be bold, insightful and disarmingly fluent.