What is a good pack design? Is it about making a pack stand out on the shelf? Is it about the colours? The graphics? The form? At Owlworx, packaging design is more than
just the way it looks. We believe the packaging must do three things. First, it must evoke a response. Trigger emotions that compel the shopper to pick it up. Secondly, it must
tell a good story. Often, the pack is the only source for a brand to speak to its prospect. Good pack designs tell great product stories. Finally, good pack designs must close
the sale. Convert a casual browser into an excited shopper. At Owlworx, we have the experience of working on brands that straddle both, the retail store shelf as well as the
crowded online and e-commerce environment.

We recognise the fact that there are more people online today than ever before. And shopping almost always takes place off your mobile screens. Which means that in a tiny
thumbnail sized image, we must ensure that the Distinctive Brand Assets continue to speak with the same volume as they would do off a retail shelf. With discipline and creativity,
doing this can be a lot of fun.