We help Private Labels make the transition into becoming Brands, albeit in a limited eco system. To do this, we recognise that the “value proposition” of your label must be able to rise above the benchmarks set by established brands in the category. When combined with the price advantage that own brands offer, we help kick start the journey of a Private Label
as it upgrades itself to becoming a desirable brand. We have had extensive experience in creating Private Brands that went from 0 to Rs. 100 Crore with our design interventions.