Naming
Words are like little bombs! They can trigger ideas, images and feelings just with the power of their sound or meaning. At Owlworx, we create Brand Names that simply express the brand truth and evoke the beliefs that the brand holds dear. While we do this, we are careful to avoid creating names that have only single dimensions. Names that are just direct fail to inspire the intent behind the brand truth. Instead, we look to create names that will help people make connections in their mind and stay firmly imprinted as unique and unmistakable ambassadors of the brand’s point-of-view. We create names that work across cultures and create connections across boundaries. As bridges between the brand and people who share its belief. We help you create names and naming systems across your Brand Architecture. Finally, our name recommendations are always made after a preliminary trademark search.
Brand Identity
We translate the Key Brand Assets, its visual equity, across all graphic elements to achieve recognition and differentiation across all the brand’s touch points. All the way from your Wordmark and Symbol to your corporate identity and marketing material.We do this with careful consideration to creating a distinct personality and style for your brand with a built in tone-of-voice that encourages engagement and storytelling.
Brand Architecture
Strong brands are grounded in the truth of an organization. We apply the science of Brand Architecture to build a strategic platform that uniquely captures who you are and lends clarity as well as accessibility to the entire width of your offering. Built on a robust strategic framework, we account for the way people think and behave, the way they buy, how well they recognize the width of your offering. We then marry this with your existing portfolio, the relationship between the offerings, the brands and sub brands. And using a combination of process, creativity and discipline, we help create a future ready brand architecture which is all set to reflect the Naming Conventions and the Visual Identity. Always staying bold, simple and coherent.
Packaging Design
What is a good pack design? Is it about making a pack stand out on the shelf? Is it about the colours? The graphics? The form? At Owlworx, packaging design is more than just the way it looks. We believe the packaging must do three things. First, it must evoke a response. Trigger emotions that compel the shopper to pick it up. Secondly, it must tell a good story. Often, the pack is the only source for a brand to speak to its prospect. Good pack designs tell great product stories. Finally, good pack designs must close the sale. Convert a casual browser into an excited shopper. At Owlworx, we have the experience of working on brands that straddle both, the retail store shelf as well as the crowded online and e-commerce environment. We recognise the fact that there are more people online today than ever before. And shopping almost always takes place off your mobile screens. Which means that in a tiny thumbnail sized image, we must ensure that the Distinctive Brand Assets continue to speak with the same volume as they would do off a retail shelf. With discipline and creativity, doing this can be a lot of fun.
Private Label
We help Private Labels make the transition into becoming Brands, albeit in a limited eco system. To do this, we recognise that the “value proposition” of your label must be able to rise above the benchmarks set by established brands in the category. When combined with the price advantage that own brands offer, we help kick start the journey of a Private Label as it upgrades itself to becoming a desirable brand. We have had extensive experience in creating Private Brands that went from 0 to Rs. 100 Crore with our design interventions.
Visual Equity
In a world that is inundated with sameness, how do you create a brand that is effortlessly recognizable? Moreover, how do you design a brand so it remains open to evolution? Which means, whatever we design must not only become iconic in today’s times but must also be dynamic enough to accept the changes that keep occurring around us. We resolve this dichotomy by helping design the Key Visual Equity for the brand. Whether it is the brand’s identity or its packaging, this Visual Equity serves as a mental shortcut to what the brand represents. A key Brand Asset. Around which we design the multiple layers of identity that speak for the brand. So you have an iconic, quickly recognizable visual identity. While the process to arrive at the design might seem quite intense, the outcome always appears to be bold, insightful and disarmingly fluent.
Startup Pack
Startups present a fabulous opportunity to create history. Almost always they begin with new ideas, great enthusiasm and a clean slate. Which are possibly, the best ingredients to create powerful and iconic brands. Start-ups are hungry for growth. Yet compete in highly competitive environments.We see a glorious fit between the need for rapid growth and our passion to deliver it. We have numerous engagement models that we would love to explore with you. You could pick from a short intense engagement where you choose one or more of our services. Alternatively, you could invite us for a deeper consulting engagement, where we will work with you and your team to lay the foundational principles, create Distinctive Brand Assets and a roadmap for the first 1000 days of the brand’s life. We have created multiple packages that gives startups access to our expertise. So, if you are a startup, call us.Let’s create some history.
Touch Points
Apart from creating Distinctive Brand Assets for growth, we also offer design services that help you translate these assets across multiple touch points.Owlworx offers Web Site Design, Social Media Marketing, Advertising, Voice, Video and Vernacular capabilities with our in house talent.
Human Insights
We avoid using the word “consumers”. We even hate using the word “human”. Sounds awfully pompous and honestly, even a bit ridiculous. But, yeah, it’s there because the SEO people told us to stick it in. It’s hard to understand and predict how “consumers” think and behave. Almost always it is irrational and inconsistent. So we look at “people” instead. People are more than just consumers. They are complex. Emotional. And often unpredictable. Quite like all of us. But when you look at the way they view the world or what is close to their hearts, you will begin to see many homogenous clusters. Our study of Insights is really a deep dive into what triggers emotions in people. And how these emotions affect the choices they make when they go out to buy products or services. Using a combination of formal research, observation and plain old sensitivity, we articulate powerful insights that will help our designers develop creative triggers.
