Cocosutra is a breakfast cereal offering from Wild Child Enterprises Pvt. Ltd. With cereals available in four delicious offerings: Millet Mocha Crunch, Peanut Butter Chocolate Chunk, Crunchy Tropical Sunshine and Chia Soya Chocolate Chunk. So it’s a nice mix of healthy, wholesome and yummy cereals for breakfast. The fact that it was a breakfast cereal made the whole visual identity project a lot of fun. Led upfront with the branding. We layed with the ‘o’ in Cocosutra to make it look like the rays of the sun. Perfect way to rise and shine! And as for the visual imagery, we were inspired by big, chunky, colourful spoons we have our cereals with. With one added creative touch: the colour of every spoon used in the packaging came from the lead about the brand.