The birthing and paediatric care segment in India is an extremely crowded segment. Ovum stood out primarily because their hospitals had focused on offering quality personalised medical care, backed by the latest medical technology. And most importantly offer mothers and children the comfort and reassurance that they are in good hands. Our visual identity idea for the branding of Ovum was inspired by the shape of a sperm for the O and the V. with a softer teal in the background.